The Buzz About Bridal Fashion Week
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Designers putting the final touches on their dresses; models prepping backstage; and photographers, editors, and influencers awaiting next season’s looks to go down the runway. No, this isn’t New York Fashion Week or even a show from Paris Couture, it’s New York Bridal Fashion Week, another of the most important events in the fashion industry. Also referred to as Bridal Market, and held twice a year like the Ready-to-Wear collections, Bridal Week is filled with runway shows, presentations, and parties; as well as appointments for buyers to pick the gowns brides will say “yes” to at their bridal shops. During Bridal Week, bridal gown designers around the world debut their latest collections for the fashion world and brides to view. “Bridal Fashion Week is our chance to show the world how we designers envision the new generation of brides,” says Sharon Sever, Galia Lahav head designer. “It’s a wonderful gathering of international journalists, buyers, and fashionistas.”


“Bridal fashion began being taken more seriously in the early 90s when fashion photographers started entering the designers’ showrooms and bridal market reports were newsy in bridal magazines,” says Rachel Leonard, editorial director at The Bridal Council. “Formal runway shows and presentations followed, and then bridal gown coverage exploded with the internet, bridal TV shows, and bloggers.”