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Behind the Scenes

Inside Our Winter Bridal Week Preview in New York

Galia Lahav SS2020
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Is the magic of a bridal dress lost if a blushing bride isn’t wearing it to stroll down the aisle? Of course not—but it helps if the gown is debuted in a setting that’s just as warm, glowing and filled with joy. Which is why our Fall/Winter Bridal Week presentation was such a smash success.


Held on a stunning fall weekend in October within Jack Studios on Manhattan’s West Side, a parade of editors, influencers and, of course, brides-to-be strolled through the airy space to preview the elegantly embellished creations from our Bridal Couture collection, Fancy White, and the lacy, embroidered confections of our Bridal GALA range, Collection IX.

But how do we present two collections that are so singular in their influences that they each capture a distinct feeling of their own? Well, we let them speak for themselves.

Fancy White, as the name suggests, is a nod to the glimmer and beauty that a diamond emits from within, inspiring its wearer to emulate that brilliance. A romantic view, indeed, but one that blossomed into reality as each singular frock in our Bridal Couture range materialized from the backstage area. There were visible boning details through sheer panels of tulle and delicate bows that emphasized waistlines and negative space alike.

A model enrobed in a deeply plunging corset, dotted with 3D petals and sweet stars, grinned as she embodied the notion of inner beauty through and through. Elsewhere, another stunning model wearing a gown with asymmetrical cutouts that were affixed with a row of bows, a creation perfect for the confident bride, elegantly floated through the room.

Collection IX, part of our Bridal Gala range, looked towards the lapping waves and delicate motion of the sea for inspiration. A single step sent a ripple through an intricately embroidered tulle skirt and a sequined number shimmered like the shore at sunset. On another design, a pair of diaphanous (and detachable) puff sleeves mirrored the dramatic spray of the ocean, a sensation that was only emphasized by the model’s tousled, fresh-from-the-beach hair.

A trend of deeply plunging necklines emerged, where many of the low-cuts were romantically finished with embroidered fauna. Deep-V’s aside, unique necklines were a focal point for us this season, from a modernized take on the sweetheart shape to a satin collar that was draped with a tulle halter. And every last detail was clearly considered, like a sweet beaded bow that nipped in the waist of a fully sequinned gown.

Between the two collections, we truly presented a design for every type of bride. Do you dream of a confection with pouf sleeves of whipped tulle and a dreamy lace-up detail up the back? Perhaps you prefer a sheer mermaid gown with a garden of 3D embroidered flowers blooming across it? Maybe you imagine yourself in something sleeker, like a gathered bodice of silk satin that ends with a high slit and is topped with a cape that’s fit for superwoman’s nuptials? Rest assured, we will deliver it.

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Annaelle Beenstock | November 21, 2019

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