Poppy

This season, we challenged ourselves to imagine how a scent could take on a life of its own – from dreamy, sweet smells, to floral notes, and even more androgynous musks. Florence by Night is rooted in the notion that no two women are alike, each requiring their own unique scent and style. A bride’s desire to express her individuality in her daily life with her scent, and through fashion on her wedding day, ushered in new approaches to gossamer tulles, fine laces, and intricate embroidery, woven into our interpretation of how the world of scents would come to life in this collection.

Each dress in our Couture collections is designed to each bride’s exact measurements. Each and every premium European fabric we use, each embroidery, button and stitch our seamstresses make, conforms with the unparalleled standards we have introduced to the bridal industry. Thread after thread, bead after bead, a perfect form is crafted to provide a magical look for our princess brides.