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Blush Is the New White

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It’s romantic. It’s undeniably feminine. And it’s absolutely stunning on nearly every skin tone. Yup, blush has emerged as the dress color for a wedding white alternative.

Blush – also known as a muted shade of pink – is making the case for a slightly more neutral color palette. It’s quickly become a go-to for modern and fashion-forward brides who want to wear something show-stopping and just a little different on their big day.

Fitting for a desert wedding, among shades of rich sand and burnt orange, or against the stark gray backdrop of a city’s cobblestone streets, blush dresses photograph extremely well in the outdoors. The warm undertones of blush translate beautifully in many settings, even if your wedding venue just has lots and lots of light-drenched windows. It’s also a softer shade than pure white, which some brides might find to be easier to wear (and effortless to accessorize, too).

Our blush dresses come in every style you could imagine: as a gem-encrusted corset with a tiered tulle skirt, in the form of a flowing strapless gown with an embroidered floral overlay and even a sheer barely-there number with a plunging neckline. Here, find 10 of our favorite blush dresses of the moment.


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A dress named Diamond should bring the drama (and the bling!) and this stunner doesn’t disappoint. The drop-waist corset brings a curve-hugging detail to an otherwise voluminous tiered tulle skirt, while the off-the-shoulder strands strung from crystal make this gown a jewelry lover’s dream come true. With all those boundary-pushing details, the soft pink hue completes the effect of this unforgettable getup.


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Upon first glance, the trumpet skirt of this tulle gown might appear to be the show-stopper. But look closer to draw in the intricate detail of the art deco embroidered full-length corset, which perfectly matches the removable tulle illusion sleeves. The shimmering glass beads bring out the warm tones of this gown, ideal for the bride who finds beauty in the small details.

Barely there – but in a lovely shade of sheer blush – Lee is an A-line frock with a plunging neckline and a full skirt made for twirling. Blossoming with 3-D embroidered flowers, this tulle couture design will look just as ethereal while you’re walking down the aisle as it will when you float onto the dance floor.

It’s hard to pick just one favorite feature from the Gaia ball gown: the beaded lace appliqués, the light-as-air box pleated tulle skirt, or the corset with a plunging back. Combining soft blush with milky white tulle, Gaia offers a more subtle take on a blush pink wedding dress.


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If you ever thought princess wedding gowns only came in shades of white, think again. Fit for royalty with a sweetheart neckline, a two-tone skirt featuring layers of blush and ivory tulle, and detachable off-the-shoulder sleeves that come with their own accessories: two black satin bows. The only thing this dress is missing? A sparkling tiara. 

If it’s just a nod to tradition you’re after, try a blush dress with white embroidered floral lace. With a sweetheart neckline and a skirt with a thigh-high slit, Holly feels at once romantic and fresh. We think it’ll look unbelievable with a white leather motorcycle jacket (featuring your new last name on the back, of course), as you hop in the getaway car with your new spouse at the end of the night. 


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This silk tulle couture gown is an absolute dream. The structured corset is wrapped in tulle, giving way to a dramatic cathedral skirt gown. Finished off with two perfect bows on each arm, this number is as sweet and airy as a pavlova wedding cake.

Versatility has never looked this glamorous. The sheer Quinn gown is dripping with nude, white and silver beads from the tip of the structured corset to the elegant mermaid hem. Designed to be worn with or without a coordinating box-pleated overskirt, a quick change means two show-stopping blush looks in one. 

Glitter 3-D lace climbs like vines on this couture number, for the ultimate floral impact. Juxtaposing the white blooms on this blush dress is a cut-out corset that plays with structure and blank space to cut a sharp figure. It’s romantic, edgy, soft and will, no doubt, keep all eyes on you. 

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Emmy Tendler | March 30, 2023

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