Our gleaming SoHo flagship is the ultimate U.S. destination to discover, shop, and even design your dream wedding gown - all while enjoying an unmatched, personalized experience. Spanning two floors and 8,000 square feet, the space is more than just a bridal shop; it’s the start of a lasting relationship that makes every bride and her family feel truly special.

Designed by Amsterdam-based Saar Zafrir, the interior features smooth, captivating curves inspired by the female form, a minimalist yet opulent palette of ivory and blush, and luxurious touches like velvet curtains, hardwood floors, travertine tile, and gilded accents. Brides can enjoy a “Selfie Wall” in muted Florentine gold, spacious mirrored fitting rooms with perfect lighting, and two VIP suites for extra privacy.