Keepsakes, Charm & a Little LA Magic: A Creator Day at Our Newly Renovated Flagship
Written By Lisa Chorna
This season’s creator event unfolded inside our newly renovated LA flagship — the perfect setting to debut Keepsake and Charmed, two collections shaped by memory, nostalgia, and the quiet magic woven into every gown. Silks glowed under soft lighting, corsets sculpted like modern armor, and delicate beadwork shimmered like tiny charms. The space felt intimate, ethereal — a place where every girl could step into a dress and feel a moment she’d want to keep forever.
The glam experience set the tone for the day, with @makeuptherapy transforming a corner of the flagship into a beauty haven of luminous skin, soft waves, and barely-there shimmer. Each creator left the chair looking effortlessly radiant - the kind of glowing, romantic beauty that feels both cinematic and personal.
Across the room, @crystalpronsofficial crafted personalized glitter portraits - flecks of shimmer floating across gowns, hair, and film - giving each creator her own sparkled keepsake. Between glitter flashes, girls explored the racks, discovering silhouettes and textures that felt like charms they were meant to find.
Every candid moment - the twirls, the gasps, the laughter echoing through fitting rooms - was captured by @btsbridalbesties, whose signature behind-the-scenes storytelling turned the day into a living memory. Their footage bottled the real magic: girlhood, gowns, and that shared softness that fills a room when women feel beautiful.
And before heading out, creators stepped into the @featureboothphoto setup for one last moment of flash-lit magic - and collected goodie bags filled with treasures to take home. Inside: gifts from Hourglass, a signature scarf, a Beautyblender, the Kristiness styling wand, Grown Alchemist hand cream, and a travel-size Caudalie Beauty Elixir. Little luxuries. Little charms. Perfect keepsakes from a day designed to be remembered.